Make your school stand out
Prospective parents have a lot of information at their fingertips.
You want your school’s story to shine.
I help school leaders and marketing/communications team evaluate the story you’re currently telling about your school and explore how to craft a more focused, clear and powerful narrative.
When you tell your school’s story in a way that shines a spotlight on your mission and vision, and that makes your students and families the heroes of your story, prospective and current families will celebrate their place in your school community.
School-wide Storytelling Examples
Storytelling IS your marketing
Andreas Koini, head of school at Antwerp International School, believes that storytelling is the foundation of any school’s communication plan.
How to Get Started with Storytelling at Your School
From classroom activities and assessments to broader approaches to storytelling, here are some ideas to get rolling.
Strategies for Creating a Storytelling Plan at the Start of the Year
Creating a vision and plan for successful storytelling that reflects your school’s values.
Rethinking your School’s Stories
